Ask a roomful of senior executives what AI can do for their business, and the answers will probably cluster around the same themes: lower costs, smaller headcount, faster processes, leaner operations. Efficiency, efficiency, efficiency—it’s an almost universal reflex. It’s also a badly misguided one.

At a recent roundtable of senior financial-services executives, we posed a different kind of question. Imagine two comparable wealth-management firms three years from now. One has effectively leveraged AI, and one has not. How much more valuable is the first firm than the second? The average answer was 2.35 times, or a 135% increase. In other words, experienced, sophisticated executives believe that AI could more than double firm value within three years. That’s a remarkable consensus. Read this great HBR article to find out more