Lately, I’ve been thinking a lot about the “dead internet” theory. Like many of you, I’d imagine, I came across the idea in a 2021 Atlantic piece. The article explained it as the idea that “the internet has been almost entirely taken over by artificial intelligence”. At a time when you can watch videos of […]

You know those TV shows and films where the FBI arrives to take over the case from the disgruntled local sheriff? And eventually it turns out that the sheriff knew best? Even the FBI, with their fancy reputation and limitless resources, couldn’t succeed without the sheriff’s knowledge and experience? What usually happens in those shows […]

One of the key questions facing leaders now is how to interface with generative AI in the workplace. If you’ve decided to embrace it, then you’ll need to give serious thought to how you deal with its shortcomings. In this post, I’ll outline some of those issues, and how you can ensure your organisation is […]

Ask a roomful of senior executives what AI can do for their business, and the answers will probably cluster around the same themes: lower costs, smaller headcount, faster processes, leaner operations. Efficiency, efficiency, efficiency—it’s an almost universal reflex. It’s also a badly misguided one. At a recent roundtable of senior financial-services executives, we posed a […]

In March 2024, The Atlantic announced a strategic content and product partnership with artificial intelligence giant OpenAI. OpenAI would license The Atlantic’s content to train its models and respond to user queries, while The Atlantic would receive a fee, privileged access to OpenAI’s technology, and “premium” positioning within the tech giant. At the time, over […]

Competition is fierce among the companies offering gen AI tools based on large language models (LLMs). Tools like ChatGPT, Claude, and DeepSeek release new functionalities on an almost monthly basis. Many of these AI-based systems, all of which use a language-based model that enables them to interact in conversational ways with users, are evolving from […]