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Put Purpose at the Core of Your Strategy

October 2

Eight years ago we launched a global study of high growth in companies, investigating the importance of three strategies known to drive it: creating new markets, serving broader stakeholder needs, and changing the rules of the game. What we found surprised us. Although each of those approaches did boost growth at the organizations we studied, there was a fourth driver we hadn’t considered at all: purpose. Read this brilliant HBR article to find out more.

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NEELA BETTRIDGE

BUSINESS LEADERSHIP CONSULTING

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