Your environment is changing fast. You lack the data to make confident decisions. Your operations sprawl with processes. You’re spotting trends that could be good — or not. These are the four challenges of volatility, uncertainty, complexity, and ambiguity. They’re the reality of business today. But they’re not new. They’re intrinsic to markets, sales, manufacturing — and […]

Though the term VUCA was first coined in the 1980s, it has never felt more relevant than it does today. Everything from the pace of technological change to climate anxiety can make us feel like there’s a looming crisis just around the corner. Of course, sometimes there really is a crisis, whether it’s facing your […]

You know things are getting serious when military acronyms enter the conversation. Coined by the United States Army War College to describe the effects of the Cold War on the state of the world, VUCA stands for volatility, uncertainty, complexity and ambiguity. More and more it is being used in the context of business, as […]