Globalisation means even SMEs must market to multiple demographics. Different demographics respond to very different cultural nuances and marcoms, however.
The answer is, of course, to employ a diverse workforce.
Putting diversity at the centre of corporate strategy helps organizations:
- Access a broader talent-base
- Communicate with customers
- Innovate throughout the enterprise
I help businesses leverage diversity to win. I have therefore designed an array of exciting, highly bespoke, individual business leadership and executive team coaching programmes. These powerful coaching suites focus on leadership presence, the ‘glass ceiling’; effective executive communication; change and conflict management; and more.
My diversity-in-business coaching programmes dovetail with the needs of individuals and businesses. They impact the bottom-line positively. I enable businesses to embrace diversity. I thereby help them to make the most of their employees. Helping them to mine the rich resource that is diversity at work, I empower them to develop leadership tools for tomorrow.
Diversity at work encompasses:
- Sexual orientation
Diversity is no longer just a ‘social responsibility’ and ‘community relations’ issue. It’s the new imperative for the forward thinking enterprise. It’s crucial to competitiveness. Getting real in the 21st Century involves creating a diverse, plural workspace. It’s tomorrow today.
All bona fide western businesses have embraced diversity. They institute legislation that supports and promotes diversity and inclusivity. They benefit accordingly. Advantages include: access to a richer pool of employee talent and innovation; and customer insights from an inclusive workforce that better reflects the company’s global client base.