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Marketing To Millennials: How To Reach Younger Shoppers, Survive the ‘Millennial Crush’

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Written by Neela B

Read this great article in @IBTimes (and watch the accompanying video) that challenges that the clichés about millennials — they’re entitled; they are impatient; and as consumers they exhibit zero loyalty, dismissing brands as quickly as the jobs they hop from, or their quickly fading Snapchats, are not true.

Click here to read the full article.

About the author

Neela B