Millennials (also known as Generation Y) are the demographic cohort following Generation X. Amazingly, the generation that has come after Generation Y is Generation Z. What will come next? Will we start all over again with a Generation A? Did whoever is doing this grow up with Alphabetti Spaghetti?
Seriously, folks: a 2016 Gallup business journal states that ‘Like those in every generation before them, millennials strive for a life well-lived.’ What Millennials mean by ‘a life well-lived’ isn’t the same as what Generation X meant by it, however. Or what Generation Z means by it. And no doubt the next generation will mean something else by it, too.
The 2016 Cone Communications Millennial Employee Engagement Study reports that 88% (of Millennials) ‘say their job is more fulfilling when they are provided opportunities to make a positive impact on social and environmental issue’. This, then, is a generation with a conscience. Can we attribute such a conscience to the media? We can. Perhaps we can attribute it to certain events, too. 9/11 happened when some Millennials were 20 or less. This is an impressionable age. It’s hard to imagine 9/11 not influencing young people.
The Gallup business journal article also notes that Millennials are typically ‘Unattached: More so than the generations before them, millennials are a group without attachments. They do not feel close ties to their jobs or the brands to which they give their money.’
This is fascinating given that Millennials have become young professional while #social #media have risen. Perhaps we can’t assume that social media make us feel connected.
Broadly, Millennials are now at the peak of their professional power – and spending power. They are still young enough to be young, but have not yet reached middle age.
The fact is that Millennials have shaped the professional landscape. Ever more companies are now involved with CSR. And that can only be a good thing.
Generation Y, then, is Generation Why. And why not? It’s cool to be kind.